TikTok is introducing a new feature that enables them to cut down on the quantity of artificial intelligence-produced content appearing in their timelines. This move comes as the platform announced that it now features more than 1 billion content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a global rollout. This development aligns with a surge in AI-generated material, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the most rapidly expanding channels on another major platform primarily display AI-generated videos. A significant portion of this output is considered low-quality AI content, a term for substandard, bulk-generated content that is typically nonsensical or bizarre.
Based on user feedback that a lot of users like content produced via AI tools, from AI artwork to informative clips, and we want to offer the community the ability to increase or decrease of that, according to their own likes,” commented a company executive.
Volume and Proportions
The platform shared that there are now 1.3bn videos on its service tagged as made with AI. Collectively, over 100 m videos are submitted to the platform daily, making AI-generated material a relatively small portion of its total content library.
User Control Features
Members will be in a position to decrease or raise the volume of AI-generated videos they see by opening the “manage topic” setting in the platform and choosing the AI content topic. Other topics that can already be adjusted under the setting encompass current affairs, style, aesthetics, and dance.
Platform Guidelines
Its rules oblige creators to label lifelike AI-generated content, and it prohibits dangerous AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be taken down under its terms of service.
Furthermore, the app will henceforth add an AI-generated watermark to content produced via its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This step is designed to deter users from seeking to circumvent the tagging system.
AI Literacy Programs
TikTok is additionally launching a two million dollar awareness program for professionals and groups to develop learning resources about responsible artificial intelligence. This project will assist educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has justified its content review process, following controversy over intentions to lay off a large number of safety staff in the UK. The company is set to cut a significant number of roles in its content moderation division in its British office, with labor groups and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive explained that human moderation would continue to be important, but AI can protect employees by eliminating the most graphic content ahead of it gets reviewed by staff. The platform reported a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to the use of its automated systems.
We believe it is crucial to combine staff and AI to maintain a secure environment,” she said. “We’ll have people as involved in the system, but we also think it’s highly necessary to minimize viewing of unsafe media as rapidly, which is why a significant AI assistance is really helping us work at speed.”
